Tuesday, December 5, 2023

The startup - Merlin BI is business intelligence on autopilot.

The founder - Gil Saas

The nugget - Looking for pilot projects with businesses that want to be more data-driven.

The startup

Merlin BI gives you straightforward recommendations to improve your business priorities based on your existing data.

Industry: SaaS
Headquarters: Toronto, Ontario
Year founded: 2023
Employee Count: 2
Funding stage: Pre-seed (backed by Antler)
Business Model: B2B SaaS
Early Traction: Live pilot projects with a cryptocurrency exchange and a creator platform. Other e-commerce, manufacturing, and finance companies, are interested in pilot projects to help detect fraud and reduce customer churn.
Competitors:

• Tableau acquired by Salesforce for $15.7B

• Thoughtspot backed by March Capital, Lightspeed Ventures, Snowflake Ventures, Khosla Ventures and more ($100M+ raised)

• Amplitude backed by Sequoia Capital, GIC, Battery Ventures, IVP and more ($150M+ raised)

• DataGPT backed by Josh Buckley ($5M+ raised)

• iGenius backed by NovaCapital, Blacksheep MadTech Fund and more ($10M+ raised)

• Narrative BI backed by Elysium Venture Capital, Finsight Ventures, Digital Future, Adventures Lab and more ($1.2M raised)

The founder

Gil Saas (Founder). LinkedIn. Email.

The problem he sees: Companies miss out on insights from their business intelligence practices because of how they collect and analyze their data.

How he solves it: Merlin BI turns messy data into organized data into reports with recommendations that stakeholders can use. All using Gen-AI and ML algorithms.

The nugget

Pilots: Merlin BI is looking to take on more pilot projects before they raise their seed round.

How you can help? Help Merlin BI get more pilot projects by forwarding this email to managers and business owners you know who are looking to be more data-driven.

Happy panning, 
David Riley
Chief Batea, Klondike

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